The 12th Player.
RITUALS : A 2-week Service Design and UX project in collaboration with Norges Fotballforbund —to encourage more audience participation in football matches in Oslo— through the usage of 'Rituals' as a prototyping rule.

From merely being a spectator to feeling like the 12th member of the team.

User Journey

Team:
JULIE SANDVOLL
BEDANNITA MUKHERJEE
MADELEINE ENGELAND KRISTIANSEN
AMEESHA TIMBADIA